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Patanjali: Online feature on Patanjali and growth of the Ayurveda, natural FMCG empire

GaramChai.com >> Patanjali - Feaure

Patanjali Products

Patanjali Ayurved Limited is an Indian FMCG company. Located in the industrial area of Haridwar, the company manufactures mineral and herbal products. It has also manufacturing units in Nepal under the trademark Nepal Gramudhyog and imports majority of herbs in India from Himalayas of Nepal. According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. It is valued at ?3,000 crore (US$450 million) and some predict revenues of ?5,000 crore (US$740 million) for the fiscal 2015–16. - Wikipedia

Articles / Articles

  • Power Yogi: How Baba Ramdev became India's swadeshi FMCG baron (India Today, July 2016): The sun is about to set behind the forests on the outskirts of Haridwar. The downpour of the previous night has made it a relatively pleasant summer evening. The silence in one of India's most guarded ashrams - CRPF personnel frisk you every time you enter the premises - is punctuated by the sound of a fountain in the middle of the manicured lawn, and of a swing in the verandah of an M-shaped cottage. In the saffron hues of dusk, a saffron-clad yogi is sitting on the swing. His eyes are closed, as if meditating to find the answer to the simplest, most obvious, and somehow the trickiest question posed to him: why is a self-proclaimed renunciate selling shampoo, toothpaste, detergent and anti-ageing cream?


  • Ramdev aims to churn out Rs 10,000 crore this fiscal year; Here’s Patanjali’s business plan! (India Today, July 2016): "Yoga guru and FMCG entrepreneur, Baba Ramdev on Tuesday said that he will make competition tough for age-old market players. He said that he will make the bird from Nestle’s logo fly away and Colgate’s gate shutdown. He also shared his business plan and said that his company is all set to achieve Rs 10,000 crore turnover in current fiscal year. “In a few years, the Patanjali products will make Nestle’s bird fly away and shut the gate in Colgate,” said Ramdev."


  • Patanjali to invest Rs 1,150 crore in FY17, eyes doubling revenue (India Today, July 2016): "Yoga guru and FMCG entrepreneur, Baba Ramdev on Tuesday said that he will make competition tough for age-old market players. He said that he will make the bird from Nestle’s logo fly away and Colgate’s gate shutdown. He also shared his business plan and said that his company is all set to achieve Rs 10,000 crore turnover in current fiscal year. “In a few years, the Patanjali products will make Nestle’s bird fly away and shut the gate in Colgate,” said Ramdev."


  • Baba Ramdev's Patanjali Ayurveda To Sell DRDO Food Products (Huffington Post 2015): The Defence Research and Development Organisation has entered into a licensing agreement with Ramdev's company for the transfer of Seabuckthorn technology-based products developed by agency's, Defence Institute of High Altitude Research (DIHAR). More than a decade ago, the DRDO had collaborated with Ladakh Foods to make Leh Berry, a popular brand of juice, that also employed seabuckthorn.


  • Ramdev turns his Ayurved enterprise into an FMCG empire (Business Standard): Patanjali Ayurved Limited (PAL), the flagship company of the Patanjali group, reported a profit after tax (PAT) of Rs 316.60 crore (provisional) in FY15, and increase of nearly 71% over FY14, when it posted a net profit of Rs 185.67 crore, according to the rating rationale document on the company's bank loan facility, by credit rating agency Care. This brings Patanjali close to the ranks of FMCG companies like Emami and Marico. Emami posted a PAT of nearly Rs 486 crore for FY15, an increase of 20.70% over the previous financial year. Marico posted a net profit of 573.45 crore for FY15, an increase of 18.44% over the financial year 2013-14.


  • Patanjali may not be much of a threat to established FMCG players: Credit Suisse report (Economic Times): Patanjali Ayurved, the rapidly growing consumer products company of yoga guru Baba Ramdev, may not be much of a threat to established FMCG players as its growth is mostly driven by consumers shifting from unbranded segment, especially in foods, says a Credit Suisse report.


  • Yoga Guru Ramdev’s Patanjali to Foray into Dairy, Baby Care Products (India West): Yoga guru Ramdev is now aiming to test waters in dairy and baby care products in order to expand Patanjali’s ‘swadeshi’ consumer products portfolio, which is expected to clock Rs. 10,000 crore turnover this fiscal year.

    He is investing Rs.150 crore in research and development in an upcoming institute near here.
    “We will invest Rs. 1,000 crore to set up six processing facilities across the country. Besides, we will invest Rs. 150 crore in research and development,” Ramdev told IANS.


  • Holy Cow Urine Industry Gets Boost From Modi’s Pro-Hindu Agenda (MSN / Bloomberg): (Bloomberg) -- Carrying a large aluminum bowl, Susheela Kumari bustles around the back ends of two dozen cows in a shelter in northern India, ready for a lifted tail or squat that could signal an impending tinkle from one of her charges.

    Distilled urine from female cattle currently fetches at least as much as milk in India, and Kumari’s boss doesn’t want to waste a drop. As it is, she and two other attendants who work around the clock in a cow shed in Bulandshahar, 80 kilometers (50 miles) east of New Delhi, collect barely half the 15-to-20 liters of fluid the animals pass daily.

    “The most difficult task is to collect cow urine because how do you know when an animal will actually do it?”

    Urine from India’s indigenous Bos indicus cows, which are considered sacred by Hindus, is a hot commodity. That’s thanks in large part to Prime Minister Narendra Modi, who’s introduced programs over the past two years to protect the milk-producing animals and support industries derived from their waste.

    His government has spent 5.8 billion rupees ($87 million) on cow shelters, intensified enforcement of beef-eating bans and tightened measures to stop the illicit sale of cattle to neighboring Bangladesh.


  • Page last updated: July 2016

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