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Airtel now in the United States – connecting 2.5 million NRIs >> Features Archieve >> Featured Company : Bharati Airtel

In this section of we feature Bharti Airtel India’s leading private sector providers of telecommunications services.


Launches Airtel ‘CallHome’ service across 50 states in the United States of America

After leading the telecom market in India, Airtel to offer communication solutions to NRIs in the USA
 Service spells ease and convenience for those who wish to connect back to India

United States of America (USA) Dec 7th, 2006: After playing a leading role in changing India's telecom landscape, Bharti Airtel, India’s leading telecom service provider today announced its foray into the United States of America with the launch of Airtel ‘CallHome’ service. Tailor-made for Non Resident Indians residing in the United States of America, this service marks an important milestone in Bharti Airtel’s overseas chapter.

Just into the 12th year of its operation, Bharti is the fifth largest corporate entity in India*. Innovative strategies, landmark alliances and strategic partnerships have contributed to making the company a force to reckon with not just in the telecom sector, but in the corporate space at large. Bharti has tied up with the ‘best in class’, blue chip companies from around the world who have helped take Bharti Airtel to the next level of success. In 2005, Vodafone became the latest significant equity partner to come on board in addition to SingTel, after successful partnerships in the past with players like Telecom Italia and British Telecom. The first company to farm out its IT services, network management and customer service, Bharti has consistently set benchmarks for the Indian Telecom sector in India which have helped the company attain its leadership position.
A company known to have steered the growth of telecom in India, Airtel is now all set to offer convenience, security and economy to customers in the USA.
Commenting on the launch, Sunil Bharti Mittal, Chairman & Group Managing Director, Bharti Enterprises, said, Today, telephony has dissolved borders and shortened distances across the globe. Bharti Airtel has been at the forefront of the telecom revolution enabling millions of Indians to connect with each other. We made innovation & affordability a buzzword in the telecom space. It makes me personally very happy that now we will be able to connect over 2.5 million of our fellow Indians in the United States of America to their loved ones back home.”
He added, “It is a matter of pride for us to make this foray into the US market with Airtel CallHome service. We count our success on the back of every smile that our service brings to the face of our valued customers”.
Non-Resident Indians in the United States of America will now be able to call their loved ones back in India at rates as low as 7.9 cents a minute. This is a significant 40% lower than the competitive services in the market. To avail of this service, all they need to do is go to the Airtel site , create their personal account and download the calling service online. Airtel ‘CallHome’ is available initially on Pre-Paid option.
Airtel ‘CallHome’ service is particularly attractive as it comes with the advantage of anytime access, during the day or night, as per the convenience of the customer. A big advantage of this service is also the simplicity it offers owing to the uniform rate of calling whether it is to any Airtel mobile or Landline or any other mobile phone or landline.
Announcing the latest service innovation, Mr. Manoj Kohli, President, Bharti Airtel Limited said, “This is an exciting time for us. After reaching the 30million customer mark in India, we are now delighted to enfold the Non Resident Indian community into the Airtel family. We look forward to offering the same unmatched service to our fellow Indians in the United States.”
Recharge options for the service will be available in a range of denominations from $5 to $200, to suit the customers’ requirement.
At Airtel, the endeavor has been to make customer delight a way of life than just an aspiration for the customers. With the launch of Airtel ‘CallHome’ service, Bharti Airtel is all set to expand its footprint and bring delight and superior customer service to customers in the USA as well.
About Bharti Airtel Limited:
Bharti Airtel Limited is one of India’s leading private sector providers of telecommunications services with an aggregate of 30.27 million customers as of end of October‘06, consisting of 28.61 million mobile customers. Bharti Airtel has been rated among 10 best performing companies in the world in the BusinessWeek IT 100 list.
Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 36,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit
As per current market cap
For further information, contact:
Yusuf Zaman/ Niraj Sharma
Rediffusion-DYR-PR (New Delhi)
Tel: +91 9891653547/ +91 9810093472






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