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Airtel now in the United States – connecting 2.5 million
NRIs
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After
leading the telecom market in India, Airtel to offer
communication solutions to NRIs in the USA
Service spells ease and convenience for those
who wish to connect back to India
United
States of America (USA) Dec 7th, 2006: After playing
a leading role in changing India's telecom landscape,
Bharti Airtel, India’s leading telecom service
provider today announced its foray into the United
States of America with the launch of Airtel ‘CallHome’
service. Tailor-made for Non Resident Indians residing
in the United States of America, this service marks
an important milestone in Bharti Airtel’s overseas
chapter.
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Just
into the 12th year of its operation, Bharti is the fifth
largest corporate entity in India*. Innovative strategies,
landmark alliances and strategic partnerships have contributed
to making the company a force to reckon with not just in
the telecom sector, but in the corporate space at large.
Bharti has tied up with the ‘best in class’, blue
chip companies from around the world who have helped take
Bharti Airtel to the next level of success. In 2005, Vodafone
became the latest significant equity partner to come on
board in addition to SingTel, after successful partnerships
in the past with players like Telecom Italia and British
Telecom. The first company to farm out its IT services,
network management and customer service, Bharti has consistently
set benchmarks for the Indian Telecom sector in India which
have helped the company attain its leadership position.
A company known to have steered the growth of telecom in
India, Airtel is now all set to offer convenience, security
and economy to customers in the USA.
Commenting on the launch, Sunil Bharti Mittal, Chairman
& Group Managing Director, Bharti Enterprises, said,
Today, telephony has dissolved borders and shortened distances
across the globe. Bharti Airtel has been at the forefront
of the telecom revolution enabling millions of Indians to
connect with each other. We made innovation & affordability
a buzzword in the telecom space. It makes me personally
very happy that now we will be able to connect over 2.5
million of our fellow Indians in the United States of America
to their loved ones back home.”
He added, “It is a matter of pride for us to make this
foray into the US market with Airtel CallHome service. We
count our success on the back of every smile that our service
brings to the face of our valued customers”.
Non-Resident Indians in the United States of America will
now be able to call their loved ones back in India at rates
as low as 7.9 cents a minute. This is a significant 40%
lower than the competitive services in the market. To avail
of this service, all they need to do is go to the Airtel
site www.Airtelcallhome.com , create their personal account
and download the calling service online. Airtel ‘CallHome’
is available initially on Pre-Paid option.
Airtel ‘CallHome’ service is particularly attractive
as it comes with the advantage of anytime access, during
the day or night, as per the convenience of the customer.
A big advantage of this service is also the simplicity it
offers owing to the uniform rate of calling whether it is
to any Airtel mobile or Landline or any other mobile phone
or landline.
Announcing the latest service innovation, Mr. Manoj Kohli,
President, Bharti Airtel Limited said, “This is an
exciting time for us. After reaching the 30million customer
mark in India, we are now delighted to enfold the Non Resident
Indian community into the Airtel family. We look forward
to offering the same unmatched service to our fellow Indians
in the United States.”
Recharge options for the service will be available in a
range of denominations from $5 to $200, to suit the customers’
requirement.
At Airtel, the endeavor has been to make customer delight
a way of life than just an aspiration for the customers.
With the launch of Airtel ‘CallHome’ service,
Bharti Airtel is all set to expand its footprint and bring
delight and superior customer service to customers in the
USA as well.
About Bharti Airtel Limited:
Bharti Airtel Limited is one of India’s leading private
sector providers of telecommunications services with an
aggregate of 30.27 million customers as of end of October‘06,
consisting of 28.61 million mobile customers. Bharti Airtel
has been rated among 10 best performing companies in the
world in the BusinessWeek IT 100 list.
Bharti Airtel is structured into three strategic business
units - Mobile services, Broadband & Telephone (B&T)
services and Enterprise services. The mobile business provides
mobile & fixed wireless services using GSM technology
across 23 telecom circles. The B&T business provides
broadband & telephone services in 94 cities. The Enterprise
services provide end-to-end telecom solutions to corporate
customers and national & international long distance
services to carriers. All these services are provided under
the Airtel brand. Airtel’s high-speed optic fibre network
currently spans over 36,000 kms covering all the major cities
in the country. The company has two international landing
stations in Chennai that connects two submarine cable systems
- i2i to Singapore and SEA-ME-WE-4 to Europe. For more information,
visit www.bhartiairtel.in
As per current market cap
For further information, contact:
Yusuf Zaman/ Niraj Sharma
Rediffusion-DYR-PR (New Delhi)
Tel: +91 9891653547/ +91 9810093472
Niraj_Sharma@ind.dyr.com
yusuf_zaman@ind.dyr.com
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